Shoppers on Amazon are looking for an in-store experience from the comfort of their phones. Gone are the days when we could throw two or three product images on a listing and have sales come rolling in: now, images need to pull customers in and educate them about the product. This is a challenge, but it’s also an opportunity to have customers engaged from the second they land on your product’s page.
Images should answer customers’ initial questions about the product and lead them to the bullets on the product page. But that can’t happen if all that’s shown are two or three images of the product with a solid white background. There are nine images slots available, and each one should be used. Images have the ability to tell the product’s story and help the customer feel confident when they hit the “add to cart” button.
Let us help you take your images to the next level. Notice in the examples below what we can do to add value to images and answer customers’ questions without making them search the product page for the information.
Schedule a free 30-minute consultation with us and we’ll show you how to to increase conversion by optimizing your product images.